{"id":7830,"date":"2026-01-13T17:21:51","date_gmt":"2026-01-13T15:21:51","guid":{"rendered":"https:\/\/herbelliscosmetics.com\/i-etaireia-mas\/"},"modified":"2026-01-13T17:31:31","modified_gmt":"2026-01-13T15:31:31","slug":"our-company","status":"publish","type":"page","link":"https:\/\/herbelliscosmetics.com\/en\/our-company\/","title":{"rendered":"Our company"},"content":{"rendered":"\t\t
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Our Company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCleanway is a Greek company producing personal care and household products, founded in 1987. Its main mission is to provide high-quality products that combine effectiveness and excellent value.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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OUR INSPIRATION<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe company has a comprehensive portfolio that covers:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 personal care products (face, hair, body, sun protection, baby care)
\u2022 home care products (general cleaning, laundry, kitchen, windows, disinfectants), as well as household and professional\/industrial cleaning products<\/p>

In addition to its own brands, Cleanway is a reliable partner of leading Greek and international retail chains (Carrefour, Ahold Delhaize, Sklavenitis, AB Vassilopoulos, Bazaar, Market In, Metro, OK Markets) for the production of private label (PL) products. Its portfolio exceeds 1,000 product codes.<\/p>

In 2024, Cleanway was present in 12 countries in Europe, America, Asia and Africa. Strategic pillars of international development are participation in global trade fairs, such as COSMOPROF Bologna, as well as active participation in chambers of commerce and business missions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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COSMETIC BRANDS<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe three Cleanway cosmetic lines that have already enjoyed strong acceptance in Greece and abroad are:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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  • Penelo\u03a0e \u2013 body care with over 97% natural ingredients, designed for demanding consumers and with ecological certifications.<\/li>
  • Herbellis (herbelliscosmetics.com) \u2013 scientifically proven facial care, with active ingredients from Greek nature and biotechnology.<\/li>
  • Tango (tangocosmetics.com) \u2013 full range for face, body, hair and sun protection, suitable for adults and children.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    ENVIRONMENT, SUSTAINABILITY and CORPORATE RESPONSIBILITY<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tThe company promotes fair labor practices, equal opportunities and long-term partnerships throughout its supply chain.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    It supports social initiatives and NGOs such as Fabric Republic, Gaidourochora, KYKCLOS, Reto Hellas, Iliakhtida, and has been awarded by UNESCO Piraeus & Islands for its continuous social contribution.<\/p>

    Cleanway applies the ISO14001:2015 standard and was the first Greek company to apply for ecological certification for both detergents and cosmetics (Green Life series, 2010). Furthermore, it applies Life Cycle Analysis (LCA) since 2011, collaborates with the Technical University of Denmark, is a member of RSPO and develops products compatible with COSMOS NATURAL, VEGAN and HALAL certifications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    RESEARCH, DEVELOPMENT AND PRODUCTION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The Research and Development department is staffed by chemists, chemical engineers, biologists and environmental engineers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    It collaborates with research institutions such as the National Research Foundation and the Technical University of Denmark, as well as with certified laboratories in Greece and Italy. For example, Cleanway successfully participated in the Nano-UV-Extracts project (Research \u2013 Creation \u2013 Innovation 2014\u20132020), which led to publications in international peer-reviewed scientific journals.<\/p>

    Cleanway operates in a privately owned area of \u200b\u200b8,000 sq m. in Oinofyta, with building facilities of 4,600 sq m. All investments in equipment and infrastructure were financed exclusively with equity, without bank loans.<\/p>

    In 2012, a state-of-the-art personal care products production unit was built with EU co-financing (ESRF). The facilities are certified according to ISO9001:2015, ISO22716:2007 and ISO14001:2015.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Our Company Cleanway is a Greek company producing personal care and household products, founded in 1987. Its main mission is […]<\/p>\n","protected":false},"author":555,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7830","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/pages\/7830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/users\/555"}],"replies":[{"embeddable":true,"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/comments?post=7830"}],"version-history":[{"count":5,"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/pages\/7830\/revisions"}],"predecessor-version":[{"id":7837,"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/pages\/7830\/revisions\/7837"}],"wp:attachment":[{"href":"https:\/\/herbelliscosmetics.com\/en\/wp-json\/wp\/v2\/media?parent=7830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}